• Setting up structures and developing platforms for effective rural communication.
  • Generating appropriate content for rural communication.
  • Conveying government policies programmes and opportunities to rural communities.
  • Showcasing local cultures, languages and values.
  • Highlighting achievements and development challenges in communities.
  • Promoting rural communication in all the national languages.
  • Plan strategy for bridging the urban rural information divide.
  • Gathering and expressing rural communities’ viewpoints, aspirations and needs within the national context.